Real Time Email Verification
Real time email verification is a dynamic tool that ensures an up-to-date and valid list of subscribers. This type of online email validation examines emails before they’re sent, helping marketers avoid spam folders and increase engagement by reaching more real recipients. It also protects email sender reputation by avoiding invalid emails that can lead to spam traps and fines under CAN-SPAM regulations.
Many businesses and marketers collect email addresses from a variety of different sources, including sign-up forms on websites, product free trials, in-store promotions, social media channels and more. Adding new subscribers to your list all the time is great, but it’s important to verify those addresses before sending any marketing emails to ensure you’re only delivering them to active subscribers.
Real-Time Protection: The Power of Instant Email Verification
The best way to reduce soft and hard bounces, as well as non-existent email addresses and role-based email addresses (which aren’t attributed to a person), is by integrating an email verification API into your application or website. This will automatically check the email address as it’s being entered into a form or submission and prevent any errors before they happen.
This can dramatically improve deliverability and help you reach more of your audience by reducing the amount of emails that don’t make it to their inboxes. It will also save you from wasting your time and resources by sending to a bunch of dead or inactive addresses, and it will keep you out of trouble with email service providers by preventing you from getting blacklisted for bad mailing habits.